Featured Article

NIKE Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD December 31, 2025

NIKE, an athletic footwear, apparel, and equipment company selling NIKE, Jordan, and Converse brands, had a negative FY 2025. Revenue fell 9.8% to $46.3 billion, and earnings before interest and taxes fell 41% to $3.7 billion over last year. A review of NIKE’s 26 June 2025 earnings call and associated annual report provided insight regarding the importance of pricing on performance. FACTS FROM EARNINGS CALL AND ANNUAL REPORT FY 2025 has not…

In This Issue

WEB SITE DESIGNING: Is Anyone Watching?

By Tim J. Smith, PhD June 25, 2003

Introduction The Internet has become the medium to get one’s message out to the world. Many companies are successful in utilizing Web…

Itron’s Acquisition Spree… Will It Succeed?

By Tim J. Smith, PhD June 11, 2003

Itron has been on an acquisition spree but business research indicates that most mergers don’t add value. Why should Itron succeed where…

Hiring Outstanding Sales Executives – Steps to Take and Traps to Avoid

By Tim J. Smith, PhD June 11, 2003

Bringing the right sales person into your organization can have a tremendous impact on your company’s success. Recruiting sales professionals should be…

CSA Explains… Chicago Area Resources to Grow Your Business

By Tim J. Smith, PhD June 11, 2003

For entrepreneurs, the time lag between business concept formulation and the achievement of positive cash flows can be excruciatingly long. Even the…

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