Featured Article

Adobe Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD July 26, 2024

Adobe, a visual creativity software-as-a-service company, had a positive Q2 2024. Revenue rose 10 % to $5.3 billion and earnings before interest and taxes rose 16 % to $1.9 billion over the same period last year. A review of Adobe’s 13 June 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. Price did come up across various discussions during the earnings call and pricing, discounting,…

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In This Issue

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CSA Explains… XML – Presentation Synopsis

By Tim J. Smith, PhD August 22, 2002

XML has been lauded as the language that will enable networked computing to become a full reality. It is the extensible mark…

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Driving Repeat Business Part 5: Wrap-up and Next Steps

By Tim J. Smith, PhD August 21, 2002

Business-to-Business companies are increasing their focus on repeat and referral business. In this final installment on driving repeat business, we will review…

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Driving Repeat Business Part 4: Newsletters

By Tim J. Smith, PhD August 16, 2002

Business-to-Business companies are increasing their focus on repeat and referral business. While this may represent a sound strategy, talk is cheap but…

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Driving Repeat Business Part 3: Customer Group Meetings

By Tim J. Smith, PhD August 13, 2002

Business-to-Business companies are increasing their focus on repeat and referral business. While this may represent a sound strategy, the bird’s eye view…

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