Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

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In This Issue

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Selling Productivity

By Tim J. Smith, PhD February 5, 2003

In the past decade, we have continually heard selling messages focused on the provision of business value. But what is business value?…

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Accelerate Rapport-Accelerate Your Sales

By Tim J. Smith, PhD February 5, 2003

Business developers know the importance of relationship in winning and growing business. Even in IT, sales is still a people business and…

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Valued Strategies

By Tim J. Smith, PhD January 22, 2003

Michael Porter, author of Competitive Advantage and father of the 5 Forces industry analysis, has said that there are three fundamental strategies…

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The fall of PR and the rise of Community-Centric Communications

By Tim J. Smith, PhD January 22, 2003

In his controversial new book “The Fall of Advertising and the Rise of PR,” marketing legend Al Ries argues that traditional advertising…

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