Featured Article

Colgate-Palmolive Pricing Spineometer: 3 of 5 Vertebrae

By Tim J. Smith, PhD March 15, 2024

Colgate-Palmolive Company, a toothpaste and dish soap to pet food consumer product company, had a positive FY 2023. Revenue rose 8.3% to $19.5 billion and earnings before interest and taxes rose 37.7% to $4.0 billion million over last year. A review of Colgate-Palmolive’s 4th Quarter Earnings Call on 26 Jan 2024 and recent financial report provided insight regarding the importance of pricing on performance. For anyone wondering if pricing is important to…

Read More

In This Issue

unsplash default post photo-350px

Is Rolodex Marketing the Right Answer?

By Tim J. Smith, PhD April 3, 2002

It seems to be a dominant philosophy among many managers that the mark of a great sales person is the size of…

Read More
unsplash default post photo-350px

NanoBrief

By Tim J. Smith, PhD April 1, 2002

Chicago is getting some good hype in Nanotechnology. For those of us used to IT, let’s discuss the basics of nanotech. A…

Read More
unsplash default post photo-350px

Selling Messages

By Tim J. Smith, PhD March 22, 2002

During the last month, I have attended a number of trade shows with vendors selling business software and hardware to large corporations.…

Read More
unsplash default post photo-350px

Hanging Your Net Shingle, Part 6: Conclusion: Driving Action

By Tim J. Smith, PhD March 13, 2002

If corporate web sites are communication tools that can influence decisions and encourage positive actions, how can they drive actions? In this…

Read More

WIGLAF, STRAIGHT
TO YOUR INBOX