Featured Article
Adobe, a visual creativity software-as-a-service company, had a positive Q2 2024. Revenue rose 10 % to $5.3 billion and earnings before interest and taxes rose 16 % to $1.9 billion over the same period last year. A review of Adobe’s 13 June 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. Price did come up across various discussions during the earnings call and pricing, discounting,…
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According to Randy Kobat, Director of Strategic Planning of ADP, in Business-to-Business (B2B) industries, marketing is an important driver of success. For…
Read More We all understand that new ventures proposing to enter mature markets with a me-too strategy are doomed to struggle. In dominant texts…
Read More There are three legs to a new venture. Venture capitalists evaluate a firm according to two of the legs: Can they build…
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