Featured Article
Autodesk, a global software firm serving arts, manufacturing, engineering, and many other industries, had a positive FY 2024. Revenue rose 10% to $5.5 billion and earnings before interest and taxes rose 14% to $1.1 billion over the same period last year. A review of Autodesk’s February 29th earnings call and associated financial reports provided insight regarding the importance of pricing on performance. Andrew Anagnost, CEO of Autodesk, shared multiple high-growth opportunities. AI,…
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My last article clarified the economics and effectiveness of advertising in raising brand awareness and familiarity. Because small businesses often initially limit…
Read More A business school professor enters the classroom on the first day and asks the class: “What is NBC in the business of…
Read More The best practices in marketing hi-tech new-ventures more closely resemble that of a targeted portfolio management than that of a general portfolio…
Read More In the second article of this series, we explored a model to show the value of trade shows. While our model demonstrated…
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