Featured Article

Xylem Pricing Spineometer: 3 of 5 Vertebrae

By Tim J. Smith, PhD December 17, 2024

Xylem, a global water treatment company, had a positive Q3 2024. Revenue rose 1.3 % to $2.1 billion and earnings before interest and taxes rose 47% to $280 million over the same period last year. A review of Xylem’s 31 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. Mathew Pine, the CEO of Xylem since January this year, was proud of his team’s…

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In This Issue

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Driving Repeat Business Part 5: Wrap-up and Next Steps

By Tim J. Smith, PhD August 21, 2002

Business-to-Business companies are increasing their focus on repeat and referral business. In this final installment on driving repeat business, we will review…

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Driving Repeat Business Part 4: Newsletters

By Tim J. Smith, PhD August 16, 2002

Business-to-Business companies are increasing their focus on repeat and referral business. While this may represent a sound strategy, talk is cheap but…

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Driving Repeat Business Part 3: Customer Group Meetings

By Tim J. Smith, PhD August 13, 2002

Business-to-Business companies are increasing their focus on repeat and referral business. While this may represent a sound strategy, the bird’s eye view…

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Driving Repeat Business Part 2: Direct Contact Tactic

By Tim J. Smith, PhD August 9, 2002

Business-to-Business companies are increasing their focus on repeat and referral business. While this may represent a sound strategy, the devil is in…

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