Featured Article

Autodesk Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD May 24, 2024

Autodesk, a global software firm serving arts, manufacturing, engineering, and many other industries, had a positive FY 2024. Revenue rose 10% to $5.5 billion and earnings before interest and taxes rose 14% to $1.1 billion over the same period last year. A review of Autodesk’s February 29th earnings call and associated financial reports provided insight regarding the importance of pricing on performance. Andrew Anagnost, CEO of Autodesk, shared multiple high-growth opportunities.  AI,…

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In This Issue

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Talking to Markets: David Freeman at Geodesic Systems

By Tim J. Smith, PhD April 4, 2002

When company names appear in my column, I have noticed a trend of corporate officers contacting me to ask how I learned…

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Is Rolodex Marketing the Right Answer?

By Tim J. Smith, PhD April 3, 2002

It seems to be a dominant philosophy among many managers that the mark of a great sales person is the size of…

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NanoBrief

By Tim J. Smith, PhD April 1, 2002

Chicago is getting some good hype in Nanotechnology. For those of us used to IT, let’s discuss the basics of nanotech. A…

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Selling Messages

By Tim J. Smith, PhD March 22, 2002

During the last month, I have attended a number of trade shows with vendors selling business software and hardware to large corporations.…

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