Featured Article

Johnson Controls Pricing Spineometer: 5 of 5 Vertebrae

By Tim J. Smith, PhD September 26, 2024

Johnson Controls, an engineered environmental solutions company, had a positive Q3 2024. Revenue rose 1.4% to 7.2 billion and earnings before interest and taxes rose 63% to $1.3 billion over the same period last year. A review of Johnson Controls’ July 31 Q3 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. Appropriately, pricing was not the main topic of the call. Many other issues…

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In This Issue

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CSA Explains: Wireless

By Tim J. Smith, PhD June 17, 2002

On Friday morning, 14 June, I had the pleasure of attending the “CSA Explains: Wireless” event at the Lewis Center of De…

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B2B Marketing?

By Tim J. Smith, PhD June 13, 2002

According to Randy Kobat, Director of Strategic Planning of ADP, in Business-to-Business (B2B) industries, marketing is an important driver of success. For…

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Market Segmentation: Tom Hoffman of SymplicIT

By Tim J. Smith, PhD June 6, 2002

We all understand that new ventures proposing to enter mature markets with a me-too strategy are doomed to struggle. In dominant texts…

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Addressing Investor Concerns

By Tim J. Smith, PhD June 5, 2002

There are three legs to a new venture. Venture capitalists evaluate a firm according to two of the legs: Can they build…

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