Featured Article

Adobe Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD July 26, 2024

Adobe, a visual creativity software-as-a-service company, had a positive Q2 2024. Revenue rose 10 % to $5.3 billion and earnings before interest and taxes rose 16 % to $1.9 billion over the same period last year. A review of Adobe’s 13 June 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. Price did come up across various discussions during the earnings call and pricing, discounting,…

Read More

In This Issue

unsplash default post photo-350px

More on Website Design

By Tim J. Smith, PhD May 7, 2002

While some design firms produce nice looking sites using Flash, these same techniques force limitations that call their value into doubt. Specifically,…

Read More
unsplash default post photo-350px

Texture of a Site – Norman Inc.

By Tim J. Smith, PhD May 1, 2002

Websites are an evolving creature. Initially, they were simple informational sites. They contained gobs of content describing the corporate venture, the principals,…

Read More
unsplash default post photo-350px

Advertising, Part 2: Wheres & Hows

By Tim J. Smith, PhD April 25, 2002

My last article clarified the economics and effectiveness of advertising in raising brand awareness and familiarity. Because small businesses often initially limit…

Read More
unsplash default post photo-350px

Advertising, Part 1: Packaging Audiences and Marketing Investing

By Tim J. Smith, PhD April 24, 2002

A business school professor enters the classroom on the first day and asks the class: “What is NBC in the business of…

Read More

WIGLAF, STRAIGHT
TO YOUR INBOX