Featured Article

Boeing Pricing Spineometer: 3 of 5 Vertebrae

By Tim J. Smith, PhD June 28, 2024

Boeing, global aerospace manufacturer, had a challenging Q1 2024. Revenue fell 7.5% to $16.6 billion but earnings before interest and taxes rose 42% to negative $86 million over the same period last year. A review of Boeing’s April 24 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. Dominating the conversation was the recent door plug failure at their Alaska Airlines customer.  This has led to…

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In This Issue

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Advertising, Part 2: Wheres & Hows

By Tim J. Smith, PhD April 25, 2002

My last article clarified the economics and effectiveness of advertising in raising brand awareness and familiarity. Because small businesses often initially limit…

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Advertising, Part 1: Packaging Audiences and Marketing Investing

By Tim J. Smith, PhD April 24, 2002

A business school professor enters the classroom on the first day and asks the class: “What is NBC in the business of…

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Marketing Portfolio Management in New Ventures

By Tim J. Smith, PhD April 23, 2002

The best practices in marketing hi-tech new-ventures more closely resemble that of a targeted portfolio management than that of a general portfolio…

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Trade Shows, Part 3: Maximize the Impact

By Tim J. Smith, PhD April 19, 2002

In the second article of this series, we explored a model to show the value of trade shows. While our model demonstrated…

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