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Johnson Controls, an engineered environmental solutions company, had a positive Q3 2024. Revenue rose 1.4% to 7.2 billion and earnings before interest and taxes rose 63% to $1.3 billion over the same period last year. A review of Johnson Controls’ July 31 Q3 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. Appropriately, pricing was not the main topic of the call. Many other issues…
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A business school professor enters the classroom on the first day and asks the class: “What is NBC in the business of…
Read MoreThe best practices in marketing hi-tech new-ventures more closely resemble that of a targeted portfolio management than that of a general portfolio…
Read MoreIn the second article of this series, we explored a model to show the value of trade shows. While our model demonstrated…
Read MoreTrade Shows are costly marketing efforts. They take sales people out of the field and restrict them to an 8X10 piece of…
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