Featured Article

Adobe Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD July 26, 2024

Adobe, a visual creativity software-as-a-service company, had a positive Q2 2024. Revenue rose 10 % to $5.3 billion and earnings before interest and taxes rose 16 % to $1.9 billion over the same period last year. A review of Adobe’s 13 June 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. Price did come up across various discussions during the earnings call and pricing, discounting,…

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In This Issue

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Hanging Your Net Shingle, Part 4: Partners

By Tim J. Smith, PhD March 11, 2002

Corporate web sites are communication tools that can influence decisions and encourage positive actions. In this fourth of a five part series…

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Hanging Your Net Shingle, Part 3: Customers

By Tim J. Smith, PhD March 8, 2002

Corporate web sites are communication tools that can influence decisions and encourage positive actions. In this third part of a five part…

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Hanging Your Net Shingle, Part 2: Investors

By Tim J. Smith, PhD March 7, 2002

Corporate web sites are communication tools that can influence decisions and encourage positive actions. In this second part of a five part…

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Hanging Your Net Shingle, Part 1: Intro

By Tim J. Smith, PhD March 6, 2002

As new ventures get off the ground, one of the early tasks they need to accomplish is create their corporate web site.…

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