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Dentsply Sirona, a manufacturer of professional dental products and technologies, had a challenging FY 2025. Revenue fell 3% to $3.7 billion, and operating profits excluding goodwill restructuring costs fell 180% to negative $150 million compared to last year. A review of Dentsply Sirona’s 26 February 2026 earnings call and associated annual report provided insight regarding the importance of pricing on performance. FACTS FROM EARNINGS CALL AND ANNUAL REPORT Key members of the…
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In the past decade, we have continually heard selling messages focused on the provision of business value. But what is business value?…
Business developers know the importance of relationship in winning and growing business. Even in IT, sales is still a people business and…
Michael Porter, author of Competitive Advantage and father of the 5 Forces industry analysis, has said that there are three fundamental strategies…
In his controversial new book “The Fall of Advertising and the Rise of PR,” marketing legend Al Ries argues that traditional advertising…