Featured Article

Corteva Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD October 25, 2024

Corteva, an agrochemical and seed company, had a positive Q2 2024. Revenue rose 1.1% to $6.1billion and earnings before interest and taxes rose 23.4% to $1.3 billion over the same period last year. A review of Corteva’s 1 August 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. The seeds and agrochemicals markets are highly seasonal businesses.  Most sales are to the northern hemisphere and…

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In This Issue

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Is Rolodex Marketing the Right Answer?

By Tim J. Smith, PhD April 3, 2002

It seems to be a dominant philosophy among many managers that the mark of a great sales person is the size of…

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NanoBrief

By Tim J. Smith, PhD April 1, 2002

Chicago is getting some good hype in Nanotechnology. For those of us used to IT, let’s discuss the basics of nanotech. A…

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Selling Messages

By Tim J. Smith, PhD March 22, 2002

During the last month, I have attended a number of trade shows with vendors selling business software and hardware to large corporations.…

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Hanging Your Net Shingle, Part 6: Conclusion: Driving Action

By Tim J. Smith, PhD March 13, 2002

If corporate web sites are communication tools that can influence decisions and encourage positive actions, how can they drive actions? In this…

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