Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

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In This Issue

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Market Segmentation: Tom Hoffman of SymplicIT

By Tim J. Smith, PhD June 6, 2002

We all understand that new ventures proposing to enter mature markets with a me-too strategy are doomed to struggle. In dominant texts…

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Addressing Investor Concerns

By Tim J. Smith, PhD June 5, 2002

There are three legs to a new venture. Venture capitalists evaluate a firm according to two of the legs: Can they build…

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Attacking Markets: Agent Based Systems, Energy Markets, and Adica

By Tim J. Smith, PhD May 31, 2002

When new ventures begin, they take one of two courses. Along one path, the venture identifies a promising market opportunity then builds…

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Mobile Telephony and Computing: Moving Down the Product Lifecycle

By Tim J. Smith, PhD May 29, 2002

At the Mobile Wednesday event last week, the speakers approached at mobile telephony and computing with distinctly different viewpoints yet both were…

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