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Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…
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The best practices in marketing hi-tech new-ventures more closely resemble that of a targeted portfolio management than that of a general portfolio…
Read MoreIn the second article of this series, we explored a model to show the value of trade shows. While our model demonstrated…
Read MoreTrade Shows are costly marketing efforts. They take sales people out of the field and restrict them to an 8X10 piece of…
Read MoreTrade Shows, Booth Duty, Event Calendar. Why do we do this? Where is the bang for the buck? If we are to…
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