Featured Article

Dentsply Sirona Pricing Spineometer: 3 of 5 Vertebrae

By Tim J. Smith, PhD August 10, 2026

Dentsply Sirona, a manufacturer of professional dental products and technologies, had a challenging FY 2025. Revenue fell 3% to $3.7 billion, and operating profits excluding goodwill restructuring costs fell 180% to negative $150 million compared to last year. A review of Dentsply Sirona’s 26 February 2026 earnings call and associated annual report provided insight regarding the importance of pricing on performance. FACTS FROM EARNINGS CALL AND ANNUAL REPORT Key members of the…

In This Issue

Driving Repeat Business Part 5: Wrap-up and Next Steps

By Tim J. Smith, PhD August 21, 2002

Business-to-Business companies are increasing their focus on repeat and referral business. In this final installment on driving repeat business, we will review…

Driving Repeat Business Part 4: Newsletters

By Tim J. Smith, PhD August 16, 2002

Business-to-Business companies are increasing their focus on repeat and referral business. While this may represent a sound strategy, talk is cheap but…

Driving Repeat Business Part 3: Customer Group Meetings

By Tim J. Smith, PhD August 13, 2002

Business-to-Business companies are increasing their focus on repeat and referral business. While this may represent a sound strategy, the bird’s eye view…

Driving Repeat Business Part 2: Direct Contact Tactic

By Tim J. Smith, PhD August 9, 2002

Business-to-Business companies are increasing their focus on repeat and referral business. While this may represent a sound strategy, the devil is in…

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