Featured Article

The Tariff Tightrope: Balancing Trade Policies with Business Realities

By Özlem Elgün Tillman February 7, 2025

Picture this: the U.S. just rolled out a fresh batch of tariffs, and businesses are scrambling to figure out what it means for their bottom line. Sound familiar? Tariffs are nothing new, but their impact is always unpredictable. These new trade barriers, rooted in Optimal Tariff Theory, aim to give the U.S. an economic edge by squeezing foreign suppliers. In theory, this sounds great. In practice? Well, it’s a high-stakes gamble where…

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In This Issue

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Selling Messages

By Tim J. Smith, PhD March 22, 2002

During the last month, I have attended a number of trade shows with vendors selling business software and hardware to large corporations.…

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Hanging Your Net Shingle, Part 6: Conclusion: Driving Action

By Tim J. Smith, PhD March 13, 2002

If corporate web sites are communication tools that can influence decisions and encourage positive actions, how can they drive actions? In this…

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Hanging Your Net Shingle, Part 5: Employees

By Tim J. Smith, PhD March 12, 2002

Corporate web sites are communication tools that can influence decisions and encourage positive actions. In this fifth in a series discussing the…

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Hanging Your Net Shingle, Part 4: Partners

By Tim J. Smith, PhD March 11, 2002

Corporate web sites are communication tools that can influence decisions and encourage positive actions. In this fourth of a five part series…

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