Featured Article

The Tariff Tightrope: Balancing Trade Policies with Business Realities

By Özlem Elgün Tillman February 7, 2025

Picture this: the U.S. just rolled out a fresh batch of tariffs, and businesses are scrambling to figure out what it means for their bottom line. Sound familiar? Tariffs are nothing new, but their impact is always unpredictable. These new trade barriers, rooted in Optimal Tariff Theory, aim to give the U.S. an economic edge by squeezing foreign suppliers. In theory, this sounds great. In practice? Well, it’s a high-stakes gamble where…

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In This Issue

Old Dominion Freight Line Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD December 17, 2024

Old Dominion Freight Line, a North American less-than-truckload motor carrier, had a negative Q3 2024. Revenue fell 3% to $1.47 billion and…

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Henkel Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD December 17, 2024

Henkel, a global adhesive and consumer products company, had a relatively positive Half 1 2024. Revenue fell 1% to €10.8 billion while…

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Profits: The Real Power Player in CEO Compensation

By Özlem Elgün Tillman November 26, 2024

When it comes to paying top executives, companies love to tie compensation to metrics like revenue growth and market share expansion. After…

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Milwaukee to Chicago Century Ride and Entrepreneurship

By Tim J. Smith, PhD November 25, 2024

On 19 October 20204 at 7:30 am, I set out on a Century ride from Milwaukee to Chicago on my trusty Aqua…

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