Featured Article

IDEX Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD January 9, 2025

IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…

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In This Issue

iPhone 12 Strategy Review

iPhone 12 Strategy Review

By Tim J. Smith, PhD November 20, 2020

“At a virtual event on Tuesday, Apple executives announced a bajillion new iPhone 12 Models,” was the first line of Joanna Stern’s…

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How Should I Think About Behavioral Pricing?

How Should I Think About Behavioral Pricing?

By Kyle T. Westra November 20, 2020

Steven Levitt, Professor of Economics at the University of Chicago, along with journalist Stephen J. Dubner, is most well-known for his 2005…

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Don’t Let Perfect Pricing Be the Enemy of Good Pricing

Don’t Let Perfect Pricing Be the Enemy of Good Pricing

By Nathan L. Phipps November 20, 2020

I was recently reflecting on the aphorism “the perfect is the enemy of the good,” and I began to wonder how that…

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How the Biden Team Developed A Winning Marketing Strategy

How the Biden Team Developed A Winning Marketing Strategy

By James T. Berger November 20, 2020

During the early days of the Democratic primary campaign, Joe Biden looked like anything but a winner.  He was a no show…

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