Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

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In This Issue

Marketers Have Too Much Data And Too Little Knowledge

By James T. Berger January 18, 2021

“Data” is a commodity. It is everywhere, and anyone with access to a computer that’s connected to the Internet can acquire all…

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Holiday pricing: are gift baskets overpriced?

Overpriced Gift Baskets

By Tim J. Smith, PhD December 18, 2020

It’s gift giving time in much of the western world.  Whether Hanukkah or Christmas, people are out shopping for the appropriate gift.…

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Holiday Shopping in 2020: Don’t Expect a Big Discount

Holiday Shopping in 2020: Don’t Expect a Big Discount

By Nathan L. Phipps December 18, 2020

The COVID-19 pandemic has upended nearly every corner of our economy in 2020, twisting the once familiar into strange mutations. Retail has…

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Photo of Zappos founder Tony Hsieh from the Delivering Happiness Book

Can You Identify Your Best Customers?

By Kyle T. Westra December 18, 2020

This question has been on my mind since the untimely passing of Tony Hsieh at the age of 46. Most famous for…

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