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When it comes to paying top executives, companies love to tie compensation to metrics like revenue growth and market share expansion. After all, these are clear indicators of a company’s size and reach. But while capturing market share can tell a story of growth, they’re not always the best measure of financial health. For example, Uber failed to return a profit for many years, finally turning profitable $1.887 billion in 2023, first…
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Future historians will have the ultimate say, but it seems to me that 2020 is a year for the history books. For…
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Microsoft Xbox Versioning Xbox Series S priced at $299. Xbox Series X priced at $499. In the past, Microsoft would release a…
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While some business people may consider pricing to just be one of the 4 Ps of marketing, pricing professionals understand just how…
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When it comes to defining the role of pricing, it can be complicated. Pricing can mean various things in various industries and…
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