Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

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In This Issue

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Pricing Communication Breakdown

By Nathan L. Phipps February 17, 2020

Pricing projects generally involve a high level of collaboration and coordination between numerous departments in an organization. At a minimum, representatives from…

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Be Effective Before Being Efficient

By Kyle T. Westra February 17, 2020

Businesspeople are obsessed with efficiency. They want to know how to increase their throughput and productivity. Yet, too many executives forget that…

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Remembering Clayton Christensen (1952-2020)

By James T. Berger February 17, 2020

A giant in marketing theory died too soon. Clayton M. Christensen, Kim B. Clark Professor of Business Administration at Harvard University’s Business…

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Can Bloomberg’s Strategy to Win Democrat’s Nomination Succeed?

By James T. Berger January 16, 2020

The incredibly wealthy and competent Michael Bloomberg has defied conventional wisdom with a remarkable marketing strategy. He has begun using his huge…

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