Archives posted in: Pricing

How Should I Think About Behavioral Pricing?

How Should I Think About Behavioral Pricing?

By Kyle T. Westra November 20, 2020

Steven Levitt, Professor of Economics at the University of Chicago, along with journalist Stephen J. Dubner, is most well-known for his 2005…

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Don’t Let Perfect Pricing Be the Enemy of Good Pricing

Don’t Let Perfect Pricing Be the Enemy of Good Pricing

By Nathan L. Phipps November 20, 2020

I was recently reflecting on the aphorism “the perfect is the enemy of the good,” and I began to wonder how that…

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In Pricing What is the Deliverable?

Required Pricing Deliverable

By Tim J. Smith, PhD October 15, 2020

In pricing, what is the fundamental deliverable? What must be done? While we at Wiglaf Pricing have spent much time and effort…

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Pilgrim's Pride Makes Plea Deal in Chicken Industry Price-Fixing Investigation

Pilgrim’s Pride Agrees to Pay $110.5 Million in Chicken Price-Fixing Plea Deal

By Nathan L. Phipps October 15, 2020

Pilgrim’s Pride has agreed to a plea deal with the U.S. Department of Justice over allegations of chicken price-fixing, which will include…

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Wiglaf's Kyle Westra Provides Key Takeaways from Impact Denver

Creating Impact in Denver

By Kyle T. Westra October 15, 2020

I recently completed Impact Denver (ID), a nine-month study in leadership, civic engagement, and the local business community. A program of the…

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Pricing hypothesis for identifying profit leakages

Day One Pricing Leader Agenda

By Tim J. Smith, PhD September 20, 2020

Congrats. You have just been appointed to a newly created role in pricing leadership at a decent-sized company. Day One: what is…

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Strategic Pricing Movements September 2020: XBox, Peloton, Online Gaming

Strategic Movements: September 2020

By Tim J. Smith, PhD September 20, 2020

Microsoft Xbox Versioning Xbox Series S priced at $299. Xbox Series X priced at $499. In the past, Microsoft would release a…

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Management Pricing Concerns: Which Issues Matter?

By Nathan L. Phipps August 20, 2020

While some business people may consider pricing to just be one of the 4 Ps of marketing, pricing professionals understand just how…

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What Skills and Training Do Pricing Professionals Need?

By Kyle T. Westra August 20, 2020

When it comes to defining the role of pricing, it can be complicated. Pricing can mean various things in various industries and…

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Nikola "Green" Garbage Trucks Pricing

Strategic Movements: August 2020

By Tim J. Smith, PhD August 20, 2020

Nikola Green Garbage Trucks Pricing Republic Services is said to be buying 2,500 garbage trucks from Nikola, an electric and hydrogen fuel…

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