Archives posted in: Pricing

The Value of Pricing Training: Avoid Costly Pricing Mistakes

The Value of Pricing Training: Avoid Costly Pricing Mistakes

By Nathan L. Phipps July 16, 2020

The business world is littered with examples of costly pricing mistakes that could have been prevented through the application of standard pricing…

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Understanding consumer price sensitivities and their effects on profits and sales

Visualizing Price Changes

By Kyle T. Westra July 16, 2020

I came across the following visualization from a pricing leader on LinkedIn. Its purpose is to show how a product’s gross profit…

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COVID's effects on consumer buying behaviors

COVID-19 Already Causing Shifts In Consumer Buying Behavior

By James T. Berger July 16, 2020

Results of two sets of surveys from Rensselaer Polytechnic Institute (RPI) show that COVID-19 has already had some major effects on consumer…

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Online TV Asymmetric Price Increases

Strategic Movements: July 2020

By Tim J. Smith, PhD July 16, 2020

Online TV Asymmetric Price Increases Google’s YouTubeTV subscriptions are increasing to $65/month from $50/month and FuboTV is raising prices $5/month to near…

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Advising the Certified Pricing Professional Program for CPP 4.0

By Tim J. Smith, PhD June 17, 2020

2020 will mark the release of the fourth generation Certified Pricing Professional (CPP) program, and I am proud to be the Academic…

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Price-Fixing in the News: Chicken Producers

By Nathan L. Phipps June 17, 2020

Things in the chicken industry have been a bit tumultuous recently. This is an active story, so new details may emerge after…

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Price Gouging Blues

By Kyle T. Westra June 17, 2020

My colleague, Nathan L. Phipps, wrote an excellent overview of price gouging with regards to the COVID-19 pandemic. I tasked myself with…

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Strategic Movements: June 2020

By Tim J. Smith, PhD June 17, 2020

Meat Packers and US Antitrust The Justice Department has issued civil subpoenas to JBS, Tyson, Cargill, and National Beef Packing regarding beef…

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Spotify and streaming media pricing strategies

Does Spotify Deserve to be a Punching Bag?

By Kyle T. Westra May 15, 2020

Examining the role of streaming services in the music industry (and sharing a new recording). Spotify, the global leader in music streaming,…

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Pricing tools - the pricing waterfall is effective for detailed pricing strategy

Using Pricing Tools for Critical Conversations

By Nathan L. Phipps May 15, 2020

As pricing consultants, we spend a fair amount of time thinking about pricing tools. When discussing pricing topics with decision makers, pricing…

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