Archives posted in: Pricing
I recently fielded a question from a former client who was looking for advice on how to raise the price of a…
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When executives direct their focus on pricing, they need analytical tools that enable them to quickly get a lay of the land…
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In pricing, what is the goal? Is it to increase profits, revenue, or some other newfound metric? It seems profit optimization is…
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Elon Musk Delivers Pleasant Surprise Tesla Inc. had record deliveries in Q3 2019 resulting in overall profits. Anticipated 2019 production is currently…
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Sun Tzu wrote that “The best victory is when the opponent surrenders of its own accord before there are any actual hostilities……
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I recently picked up a copy of Darrell Huff’s 1954 classic How to Lie with Statistics. Although Huff’s background was not in…
More Market Share? Meh. Customer Satisfaction and Brand Equity? YES, Please! Managers care a lot about market share, but should they? Meta-research by…
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My wife’s favorite holiday is Halloween. As such, we were in the market for a life-sized skeleton for the house. We also…
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One of the most insightful steps of any pricing project is identifying and investigating price variances. Price variances are price differences that…
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Milton Friedman must be turning over in his grave. 49 years after penning an op-ed in the New York Times on the…
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