Archives posted in: Pricing
While specifics are not clear, the Swedish company Electrolux is noted to have raised U.S. prices by 10%, and is suspected to be seeking a further 4% price increase in early Q1 2019.
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Home Page Text Tailoring price according to willingness to pay is theoretically sound but culturally still questionable. It’s important to determine how your customers will react to such variable pricing when deciding whether to have price variance, and by what characteristics.
More Procter & Gamble announced price increases for Pampers and Bounty in July 2018. Kimberly-Clark similarly announced price increases for Huggies and Viva in August 2018. Both cite inflationary cost pressures specifically pulp. Monitoring competitive price moves is good business intelligence. Watch out for inflation 2018
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Learning from companies in other countries, we find common imperatives to undertake in response to price volatility. These imperatives are related to building the organizational ability to flexibly adjust prices in response to changing market environment.
More Procter & Gamble announced price increases for Pampers and Bounty in July 2018. Kimberly-Clark similarly announced price increases for Huggies and Viva in August 2018. Both cite inflationary cost pressures specifically pulp. Monitoring competitive price moves is good business intelligence. Watch out for inflation 2018.
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Executives in industries impacted by the tariffs, retaliatory tariffs, and threatened future tariffs must react. The playbook for executives in this trade war will vary.
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Traditionally, pricing is considered one of the Four Ps of Marketing, along with product, promotion, and place. But thinking about pricing as simply a subset of marketing is a mistake.
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Pricing balances the needs of very disparate interests. Pricing professionals consider profitability, shareholder interest, customer demands, customer psychology, and much more in our recommendations.
More It is past time for Corona to raise prices in response to trucking cost inflation, but will competitors follow? The cost hits everyone. Someone needs to lead and then all others should fast follow.
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At some point, we must separate hype from reality. Concurrently, we can also reduce confusion created by terms like “data scientist,” “wisdom of crowds,” and “machine learning” with clarity and plain language.
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