Archives posted in: Pricing
After a firm adopts value based selling it comes face to face with the next big challenge: How to manage the process of value based selling?
More Customer satisfaction has become one of the most discussed leading indicators of business growth and profitability. But is this real? Does it last?
More GE has long been known as a process firm, but what processes do they use when it comes to pricing? What do pricing initiatives look like at GE Oil & Gas Subsea Systems? Who contributes to those pricing decisions? How does the pricing function fit within the larger organization? What pricing decisions does the pricing function directly engage? What techniques and tools have been found useful for pricing at GE Oil & Gas Subsea Systems? And are there any external resources that they have found particularly useful?
More Does value-based pricing work in highly competitive environments, even retail environments? When competitive discounting happens, like Black Friday, does the concept loose meaning? Let’s take a look.
More Remember when T Swift pulled her albums off of Spotify?! The horror! Deciding to go against the grain, Swift made a decision that could have potentially angered her fans and cost her big time but what happened was magical.
More Value-based pricing aims to price offerings according to the value customers’ associate with the offering in comparison to its alternatives. This is a…
More The group Georgette Sand is taking a stand against price discrimination directed at female consumers. How do I, a woman and a pricing professional, respond to gender based price discrimination?
More Value-based pricing aims for prices to reflect the value customers associate with a product or service offering. Simple enough to state, but what does this mean?
More The banking services sector is one of the most profitable sectors out there. It is not uncommon to earn an ROE of anywhere between 40%-60%. And as we all know, a 1% increase in price can lead to an 8% increase in profits.
So how do we ensure we get the most profits out of banking services? Are there any secrets? I spent 28 years of my life in the banking services sector and here is what I learnt.
More Why does a paper published in 1965 have customers calling looking for discounted prices? And when are these requests reasonable? Anirban Sengupta discusses.
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