Archives posted in: Pricing
Despite Federal Reserve Chairman Ben Bernanke’s desire to quiet discussions of expected inflation, most executives working within industries dependent on agricultural and…
More “More than 30 years after the call to integrate sales and marketing activities ,… we find no firms that had adopted this…
More Competitive Equivalence, Competitive Advantage, and the Role of Price The four-year war over the next-generation DVD format for home videos that deliver…
More Bring up the topic of price discrimination, and you are sure to find at least someone state that it isn’t fair, perhaps…
More Price Bundling to Profit What is distinct about price bundling vs. other types bundles? Is price bundling just another form of discounts…
More When should a C-level executive pursue an add-on vs. a versioning strategy? What makes one more attractive than the other? Should every…
More Price waterfalls, by definition, deal with price. While price and value should be intimately related, we know this is not always true. …
More When demand for a product decreases dramatically and the company overshoots production requirements, what should executives do? Hold prices and be patient…
More It is said that the difference between an economist and a pit-trader is that the economist lets newspapers pile up on their…
More In the gaming industry, as in other technology driven industries, products are enhanced and prices evolve rapidly. In 1991, D’Aveni characterized this…
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