Archives posted in: Pricing
When a marketer wants to signify that they are selling a high quality item, they can raise the price. This tactic of…
More The old adage of “you get what you pay for” has long driven both customer behavior and pricing strategy. Some people are…
More The conventional wisdom holds that in a competitive marketplace the seller that offers the lowest price will always beat out its competitors.…
More In terms of drama, the LCD market has pressed my adrenaline gland for the past five years. Just last month, it hit…
More In the December 2005 edition of this journal, I wrote about some of the developments and milestones that were witnessed in The…
More As the New Year approaches, and “slow news days” become more common, it is customary for journalists and broadcasters to do their…
More Increasing numbers of companies are taking elements of “yield pricing” or “yield management,” a pricing strategy originally developed for perishable service sector…
More Why does the price of pen vary so much? Functionally, they are all simply writing instruments for applying ink to paper. We…
More When I first started teaching marketing to DePaul University undergraduates, I used a textbook that had short one-page cases. In solving the…
More In consumer markets, prices are transparent. Anyone wanting to know the price of a good or service, competitors and prospective customers alike,…
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