Archives posted in: Pricing
The world of turnarounds is one of extremes. At one end of the spectrum are the salvage operations where wrecked businesses are…
More These are exciting times. Prices are in flux. Many companies are raising prices, some easily, others not so much, and still others…
More Despite Federal Reserve Chairman Ben Bernanke’s desire to quiet discussions of expected inflation, most executives working within industries dependent on agricultural and…
More “More than 30 years after the call to integrate sales and marketing activities ,… we find no firms that had adopted this…
More Competitive Equivalence, Competitive Advantage, and the Role of Price The four-year war over the next-generation DVD format for home videos that deliver…
More Bring up the topic of price discrimination, and you are sure to find at least someone state that it isn’t fair, perhaps…
More Price Bundling to Profit What is distinct about price bundling vs. other types bundles? Is price bundling just another form of discounts…
More When should a C-level executive pursue an add-on vs. a versioning strategy? What makes one more attractive than the other? Should every…
More Price waterfalls, by definition, deal with price. While price and value should be intimately related, we know this is not always true. …
More When demand for a product decreases dramatically and the company overshoots production requirements, what should executives do? Hold prices and be patient…
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