Archives posted in: Pricing
Price signaling is always a touchy subject. Managed right, it can improve profits and avoid any negative legal or ethical implications. Managed poorly, it can either be a missed opportunity to correct poor pricing practices or create a legal nightmare. Fortunately, there are both business case studies and legal precedence to guide executives and chairpersons through this challenge. If we read the signals right, Tyson Food is attempting to communicate in a legal and ethical manner, but there appears to be a failure to listen by Pilgrim’s Pride.
More Pilgrim’s Pride rose from humble beginnings as a feed store to become the world’s leading chicken supplier. Yet, 2008 proved to be a year of stumbles, eventually leading to bankruptcy filings and the ousting of CEO J. Clinton Rivers. Business press cites a rise in the cost of chicken feed and oil and the lack of a concurrent increase in price, however many other companies went through similar fluctuations in input costs without the same disastrous results. So, what went wrong with pricing at Pilgrim’s Pride? To answer this question, we will examine Pilgrim’s Pride pricing at the industry level, market level, and transaction level.
More It is no secret that our global economy is in a downward funk. When will we get our groove back? A debate…
More While Lonnie “Bo” Pilgrim, Pilgrim’s Pride Chairman, has sailed his ship into near abyss, A.G. Lafley, CEO of P&G, is guiding his…
More Grey markets caused by parallel importing create challenges for companies. For some, parallel importing improves revenues. For many, it is a challenge…
More The world of turnarounds is one of extremes. At one end of the spectrum are the salvage operations where wrecked businesses are…
More These are exciting times. Prices are in flux. Many companies are raising prices, some easily, others not so much, and still others…
More Despite Federal Reserve Chairman Ben Bernanke’s desire to quiet discussions of expected inflation, most executives working within industries dependent on agricultural and…
More “More than 30 years after the call to integrate sales and marketing activities ,… we find no firms that had adopted this…
More Competitive Equivalence, Competitive Advantage, and the Role of Price The four-year war over the next-generation DVD format for home videos that deliver…
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