Archives posted in: Pricing
Lincoln Mercury proudly announced their one and only clearance sale on the 2004 Lincoln Navigator. Corporate executives took out a full page…
More When businesses charge different customers different prices, what are the determinant factors? Is this pure value-perception pricing or are underlying factors used…
More Are pricing mechanisms that charge different prices to different customers in business markets legal? More than any other issue, concerns of the…
More How are prices set at the industry level? In a competitive market, Adam Smith’s invisible hand drives prices to a dynamic equilibrium…
More Executives favor using “Best Practices” when managing business activities. For the most part, these “Best Practices” enable businesses to deliver the optimal…
More It is a simple fact: different customers will place different values on your offering. Some will greatly value your product or service…
More At what price should your product or service be sold? When releasing new products or services or reviewing existing practices, executives address…
More If a pricing manager claims that a product could be sold for twice the price of your competitor’s or nearest substitute, most…
More To an outsider, how a company sets prices for new-to-the-world products may resemble black magic coupled with company politics. However, sound pricing…
More As with all business products and services, the value of technological offerings is determined by the benefits provided to customers. Greater benefits…
More