Archives posted in: Pricing
Symantec continues to battle Microsoft’s foray into the computer security software market through a public relations campaign, yet they have not responded…
More Selling software as a service and pricing it on a per-application has become the vogue thing to do for many good reasons.…
More Is GM reverting to MSRPs and high promotional discounts, or is it serious about its strategy to focus on value? We put…
More Complimentary analysis spreadsheet provided courtesy of the Wiglaf Journal. At a fast-growing entrepreneurial firm last month, I found myself casually drifting into…
More Novices to marketing often think that cutting prices to grow market share is a sound strategy. Somewhere between high school and the…
More 2006 was a year where Pricing possibly became a bit more transparent. It was a great year to pick up and read…
More In the coming months, both Symantec and Microsoft are scheduled to release new products aimed at improving computer security. Symantec’s Norton 360…
More When a marketer wants to signify that they are selling a high quality item, they can raise the price. This tactic of…
More The old adage of “you get what you pay for” has long driven both customer behavior and pricing strategy. Some people are…
More The conventional wisdom holds that in a competitive marketplace the seller that offers the lowest price will always beat out its competitors.…
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