Archives posted in: Pricing
It is said that the difference between an economist and a pit-trader is that the economist lets newspapers pile up on their…
More In the gaming industry, as in other technology driven industries, products are enhanced and prices evolve rapidly. In 1991, D’Aveni characterized this…
More In a landmark case, the US Supreme Court removed a barrier to vertical price floors in a 5-4 ruling on Leegin v.…
More When industries decline, it is tempting for competitors to make a dash for regaining lost volumes by slashing prices. But, are price…
More With experience, professional pricers instinctively learn to laud price increases and denigrate price decreases. Sometimes though, it is a good idea to…
More Symantec continues to battle Microsoft’s foray into the computer security software market through a public relations campaign, yet they have not responded…
More Selling software as a service and pricing it on a per-application has become the vogue thing to do for many good reasons.…
More Is GM reverting to MSRPs and high promotional discounts, or is it serious about its strategy to focus on value? We put…
More Complimentary analysis spreadsheet provided courtesy of the Wiglaf Journal. At a fast-growing entrepreneurial firm last month, I found myself casually drifting into…
More Novices to marketing often think that cutting prices to grow market share is a sound strategy. Somewhere between high school and the…
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