Archives tagged: Apple

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Semiconductor Socket Wars – I

By Anirban Sengupta September 11, 2015

For a company, a socket means a business. When they talk about winning a “socket” they mean winning a new business. For example let’s say a product uses a microcontroller – all microcontroller companies would be fighting to win the microcontroller socket inside that product and all other such products that use a microcontroller.

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Spotify and Monetizing What Can be Accessed for Free

By Kyle T. Westra September 11, 2015

At a certain level, the method of accessing a certain music track should be a commodity — it is the track that matters, not the delivery mechanism. Instead of differentiating on price, platforms are trying to do so with exclusive artist agreements and various extras for the consumer, as well as additional marketing support for the artist.

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Pricing Isn’t an Event, it’s a Journey

By Tim J. Smith, PhD July 13, 2015

In the price improvement strategy, firms develop the organizational capabilities to manage prices better. Pricing and discount management processes are developed. People are hired to drive those processes. Tools are acquired to accelerate achievements. Cultures are changed towards a profit and discount cautious mentality.

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Innovate or be Irrelevant

By Tim J. Smith, PhD April 15, 2015

Innovation is clearly on many corporate agendas.  And it is not surprising.  Companies don’t grow by cost cutting alone.  They grow through innovation.  But how?  And what are the implications of this innovation driven agenda?

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Getting Pricing Done with Jesse Finch Gnehm of GE Oil & Gas

By Tim J. Smith, PhD January 19, 2015

GE has long been known as a process firm, but what processes do they use when it comes to pricing? What do pricing initiatives look like at GE Oil & Gas Subsea Systems? Who contributes to those pricing decisions? How does the pricing function fit within the larger organization? What pricing decisions does the pricing function directly engage? What techniques and tools have been found useful for pricing at GE Oil & Gas Subsea Systems? And are there any external resources that they have found particularly useful?

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Will the Marketplace Adopt Apple Pay?

By James T. Berger November 24, 2014

Not all believe the market will adopt of Apple Pay. Read the academic reasons why Apply Pay falls short of a sure bet.

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Decoy Pricing Part 2: Profitable Implementation

By Anirban Sengupta June 9, 2014

We’ve explored what decoy pricing is and how to recognize it, now let’s get into how to do it profitably.

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LinkedIn and Apple’s Psychological Pricing Tactics

By Anirban Sengupta May 5, 2014

How can counterintuitive pricing and bundling help make ear additional profit? Take a look at some successful tactical moves that accomplish just that.

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The Best and the Brightest – J.C. Penney-Style

By James T. Berger May 5, 2014

Having a skilled, intelligent team that isn’t afraid to innovate against the grain is a thing that a great many firms either desire or value highly. So why did that work out so badly for J.C. Penney?

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Why Steve Jobs’ Computer Paradigm Shift Prediction Panned Out, and What it Means for the Market

By David Dalka March 6, 2014

Traditional hard drive manufacturers are currently going through a paradigm shift—one where new solid-state hard drives, known as SSD, are taking market share and slowly eliminating traditional hard drives. SSD hard drives of one terabyte or more are slowly becoming affordable to the masses. What is the big deal you ask? Read onward.

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