Archives tagged: Apple

unsplash default post photo-350px

Samsung Has Got It Right

By James T. Berger February 5, 2014

After Samsung’s chairman, Lee Kun-hee, created a $288 billion giant that according to the Times is “among the most profitable in the world, he sent a message to his 470,000 employees: “You must do better.” What prompts this unrest?

More
unsplash default post photo-350px

The One That Got Away: Nokia and Blackberry Lose a Market

By James T. Berger January 7, 2014

On 1 January 2014, 12 states raised their minimum wages, making 21 states in total that have a minimum wage above the federal rate. What is the effect of this increase in minimum wage rates on pricing?

More
unsplash default post photo-350px

Is Apple the Louis Vuitton of Technology?

By Mary DeBoni November 4, 2013

Apple recently announced that the new iPad mini will be priced slightly higher than the current iPad mini, while the price of the original iPad will remain the same. Is Apple making itself less competitive in the wake of the release and lowered prices of its competitors’ tablets or is Apple maintaining a luxury brand image by keeping its prices above the market?

More
unsplash default post photo-350px

Discount the Parts or the Whole?

By Tianyang Zhang & Tim Smith September 9, 2013

When selling things that go together, should the company offer discounts on the individual parts or the whole shebang? Sourav Ray, Charles A. Wood, and Paul R. Messinger examined these questions across 650,000 daily price listings and through customer and manager surveys in a recent Journal of Marketing article. Their results have broad price-management implications.

More

Top 6 – June 2013

By Tim J. Smith, PhD June 1, 2013

To graduates: Michael Dell (Dell), Bill Gates (Microsoft), Steve Jobs (Apple), Mike Lazaridis (RIM), and John Mackey (Whole Foods) all dropped out…

More
unsplash default post photo-350px

J.C. Penney – Love the Vision But You Chose the Rocky Path

By Tim J. Smith, PhD April 1, 2013

JC Penney’s CEO Ron Johnson has had a tough go at it. Stock valuation is down roughly 40% since the time Johnson took over. Customer sales are down 20% from last year. Some are calling for his resignation. But before we chant “off with his head” with the Twitterati, let’s see if we can’t help him find a way out of his quandary.

More
unsplash default post photo-350px

Economic Price Optimization Part 3 – Mental Models Matter

By Tim J. Smith, PhD April 1, 2013

In Freshman Land, economic price optimization can be done with simple models and equations. But Freshman Land doesn’t reflect reality, and hence we have to move to the next level. We have to have the right mental model of demand.

More
unsplash default post photo-350px

SXSW Brings an Innovative Marketing Look to Chicago

By Brian C. Lowe March 5, 2013

What would it be worth to you to have 300 excited, engaged professionals listening to your firm’s message and services while interacting…

More
unsplash default post photo-350px

Apple Takes a Beating — What Did You Expect?

By Tim J. Smith, PhD February 4, 2013

Apple has had a beating both in the market and the press lately. Despite record quarterly profit, they lost their number-one stock spot to Exxon Mobil. By some prognostications, Samsung is rising in the smartphone market, and Huawei is taking a stronger foothold on the price-sensitive emerging-market field, while Apple is stumbling. Well, for those who failed to sell Apple at above $700 prices and now see it below $450, what did you expect?

More
unsplash default post photo-350px

The Collapse of the Big Box: Best Buy

By James T. Berger January 7, 2013

Every Christmas my son comes home and does his Christmas shopping at the Best Buy store about 5 miles from our house. This year he discovered his favorite Best Buy (BBY) store was closed and out of business.

More