Archives tagged: Apple
The classic product lifecycle theory predicts that prices fall as competitors enter. Well, do all prices fall? Similarly, many pundits like to talk about first-mover advantage. Well, does it really exist?
An examination of e-reader market demonstrates some serious flaws in a cursory acceptance of these premises. In this article, we look at the price and product evolution of the Amazon Kindle, Sony Reader, Barnes & Noble Nook, and Apple iPad to demonstrate some finer nuances of the product lifecycle.
More In the last weeks of March 2010, just before the media hoopla hit a crescendo on the release of the first Apple iPad, Sony took a shot to establish a more tenable position within the e-Reader market by dropping the price on the Sony Pocket Reader to $169. Is this the beginning of a standards war or a last ditch attempt to move units before Sony finds itself left in the wake of the Apple iPad?
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Ah, March, we all get to be Irish for a day. “May the dust of your carriage blind the eyes of your…
More Recent issues of the New York Times and Wall Street Journal have been particularly rich in their commentaries of heretofore magnificent corporations who have fallen on hard times. In particular: Toyota, Palm and Blockbuster. ?
More Fresh from its fabulous success with the iPod and iPhone, Steve Jobs has unveiled the latest in Apple’s “iPortfolio,” the iPad. Amid all the hoopla of a major media unveiling, there are some obvious elements of a classic marketing mistake.
More “Never let a crisis go to waste.” Two leading Harvard University entrepreneurial specialists provide some interesting insight into building entrepreneurial business during these troubled economic times.
More If you want to see the winners and losers in the current economic downturn, look closely at the 2008 brand valuation numbers produced jointly by Interbrand and Business Week Magazine. Companies suffering on the stock exchange are also taking a beating the calculated value of their brands. Those in distressed industries that are holding their own in sales and profits are likewise holding their own in brand value. New growth companies are picking up the slack and are moving into ever higher positions on the brand valuation scale.
More These are exciting times. Prices are in flux. Many companies are raising prices, some easily, others not so much, and still others…
More The conventional wisdom concerning the positives of branding business-to-business products is most compelling, as articulated by Hard University Prof. John Quelch. Quelch…
More Try this thought experiment. You are the CMO for a top telco. Your company’s portfolio includes the expected assortment of wireless and…
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