Archives tagged: Boeing

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Bombardier CSeries: How will Boeing/Airbus Duopoly Respond?

By Curry W. Hilton February 4, 2013

The much-anticipated Bombardier CSeries commercial airplane line provides a uniquely positioned offering, boasting 20% fewer CO2 emissions, 20% fuel savings, and 15%…

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Lufthansa Systems Goes to Market with iPad In-flight Entertainment Systems: EVM Case Study

By Tim J. Smith, PhD December 3, 2012

Thales SA and Panasonic Corp. have recently begun marketing Wi-Fi-enabled iPad in-flight entertainment systems alongside traditional wired and seatback entertainment systems. Does handing out iPads to passengers and going Wi-Fi make sense for other airlines or is this a frivolous luxury for the elite that commoners will never see? A modeling of the Exchange Value can determine.

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Top 6 – June 2012

By Tim J. Smith, PhD June 1, 2012

Mr. Leahy (Airbus CEO) said he was “shocked” by the magnitude of Boeing’s discounts but said they won’t stick. “They’ll try it…

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Effectual Decision Making of Revolutionary Entrepreneurs

By Tim J. Smith, PhD May 6, 2009

Entrepreneurs are a different breed, but what is this breed? Recently, Reed et al. examined the decision making practices of highly successful entrepreneurs, individuals who have grown a company to $200 million or more in annual revenues. They found that entrepreneurs tend to use a more effectual logic rather than predictive logic. What is effectual logic versus predictive logic and how does it help entrepreneurs? … Read on.

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To brand…or NOT to brand B2B Products

By James T. Berger December 1, 2007

The conventional wisdom concerning the positives of branding business-to-business products is most compelling, as articulated by Hard University Prof. John Quelch. Quelch…

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Add-ons or Version

By Tim J. Smith, PhD November 1, 2007

When should a C-level executive pursue an add-on vs. a versioning strategy?  What makes one more attractive than the other?  Should every…

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Underdogs Achieve When Strategy Aligns with Market Needs

By Tim J. Smith, PhD March 1, 2006

It is natural to expect that those who won in prior battles will continue to win in future ones, but underdogs can…

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Size Counts

By Tim J. Smith, PhD September 15, 2004

The US is home to 294 million individuals living in 105 million households and working at 21 million businesses plus a number…

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Changing Business Requirements Shift Value Demand

By Tim J. Smith, PhD October 29, 2003

For most of the 20th century, reading utility meters had been a mundane process. Meter readers traversed neighborhoods, examined dials, and recorded…

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