Archives tagged: communication
A noted Harvard Business School marketing professor has offered his insights on how to manage an organization during a health crisis, such…
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Pricing projects generally involve a high level of collaboration and coordination between numerous departments in an organization. At a minimum, representatives from…
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The forward-thinking business world is united in the belief that meetings, by and large, are simply bad ideas. Bad meetings are the…
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I recently picked up a copy of Darrell Huff’s 1954 classic How to Lie with Statistics. Although Huff’s background was not in…
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J.M. Smucker Co Passed Input Savings onto Price Cuts. Profits? They fell of course. Q2 2019 found that net sales (revenue) decreased…
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A major driver behind undertaking a pricing transformation effort is the acknowledgement that price negotiations both take too long and also lead…
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My book The New Invisible Hand will be released at the end of July. This book is for you if you’ve ever…
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I was recently in Portland, Oregon for the first time, attending a business conference. The Digital Summit series brings together all manner…
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Common examples of channel partners include wholesalers, distributors, and retailers. All of these activities are necessary tasks for a functioning commercial organization. If the supplier doesn’t do one of these tasks, a channel partner must. Conversely, if a channel partner doesn’t, the supplier must.
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What can a CPG control and what must be taken as a “given” from the market? Which price should a CPG use as its benchmark for comparing different channels and retailers? Which price points should a CPG attempt to manage?
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