Archives tagged: communication

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The Role of the Customer in Turnarounds: 3 Paths Out of Distress

By Tim J. Smith, PhD September 1, 2008

The world of turnarounds is one of extremes. At one end of the spectrum are the salvage operations where wrecked businesses are…

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Making a Price Increase Stick

By Tim J. Smith, PhD June 1, 2008

Despite Federal Reserve Chairman Ben Bernanke’s desire to quiet discussions of expected inflation, most executives working within industries dependent on agricultural and…

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The 10 Commandments of Entrepreneur Business Relationships

By James T. Berger May 15, 2008

So you want to go into your own business? Maybe you have been an employee for most of your career or you…

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The Making of a Billion Dollar Business: Low-Power Schottky

By Tim J. Smith, PhD May 1, 2008

Mark Shepherd, Texas Instruments Chairman from “76 to ’88, described Low Power Schottky as “the single most profitable product line in the…

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Sony’s Blu-ray Triumphs over Toshiba’s HD-DVD

By Tim J. Smith, PhD March 1, 2008

Competitive Equivalence, Competitive Advantage, and the Role of Price The four-year war over the next-generation DVD format for home videos that deliver…

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The Container Function of Sales

By Tim J. Smith, PhD December 1, 2007

A wise salesperson once mentioned to me that sales is a container function.  It contains the relationship between the customer, partners, and…

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Telecomeuppance: Telecoms Impending Brand Turmoil

By Tim J. Smith, PhD November 1, 2007

Try this thought experiment. You are the CMO for a top telco. Your company’s portfolio includes the expected assortment of wireless and…

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Insight from a Marketing Master

By James T. Berger November 1, 2007

John Quelch was one of ten marketing experts profiled in the 2007 book, Conversations with Marketing Masters, authored by Laura Mazur and…

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Extending the Power of the Price Waterfall to Customer Value

By Tim J. Smith, PhD October 1, 2007

Price waterfalls, by definition, deal with price.  While price and value should be intimately related, we know this is not always true. …

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Is GM Being Vigilant in Transaction Price Management?

By Tim J. Smith, PhD September 1, 2007

It is said that the difference between an economist and a pit-trader is that the economist lets newspapers pile up on their…

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