Archives tagged: communication
Is the next level in sales where the true sales athlete are able to transfer the contagion of their strong belief and passion in what they are selling to their customer; so much so that like a fallen tree in a raging river the customer will be compelled to move along with them?
More During the first century of its existence, the Telecom industry’s Operating model remained relatively simple and vertically integrated. Today, Heterogeneous Networks enable Customers with “seamless mobility”. How does this affect the strategy needed to compete?
More With more wireless connections than people in the US and an insatiable appetite for data-enabled applications and devices, Carriers have a huge incentive to roll out higher bandwidth 4G LTE networks – but only if they can profit simultaneously.
More 10 years ago, the first Wiglaf Journal published. What have we accomplished and where are we going?
More Is pricing out of touch with the market? Are salespeople frittering away profits? Are these two groups really at war with each other? Or, are they aiming for the same goal but language differences are preventing proper teamwork? Let’s review SPIN Selling from a pricing perspective.
More The question some suppliers constantly ask is “How did we get into a situation where the only thing that seems to matter to our customers is price?” It’s an important question, and one where the unfortunate answer often is, in the words of Jimmy Buffett, “It’s my own damn fault”.
More What do Eastman Kodak, Sears Roebucks, K-Mart and American Airlines have in common? They are all U.S. corporate icons on the verge of implosion and each one of these likely failures is through a fault of corporate marketing management. The rules for marketing are pretty simple. So what is “marketing?”
More During October, I had the distinct pleasure of attending the BAI Retail Delivery Summit 2011 and the 3rd Mobile Contactless Payment Innovations Summit. These shows discussed various aspects of banking and payment convergence with digital mobile devices. The majority of the presenters focused on the technology and near field communications issues. But there were a few speakers who had different perspectives.
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“The only profit center is the customer” Peter Drucker Corporations are psychopaths? Pricing errors, specifically price communication errors, are deadly for career…
More Summer time! Shoeless and barefoot in the grass. Starbucks who, gotta get my Dunkin on! Vacation time…definitely fly Southwest Airlines, Or definitely…
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