Archives tagged: market share

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New Washing Machine Marketplace Innovations and Warranties Driving Value Proposition Differentiation

By David Dalka February 4, 2016

Recent purchases have lasted less time than that in most cases. I wondered aloud whether using tools like Six Sigma for efficiency over and over have reached an inflection point where they destroy quality. Once you have perfected a product and focus on taking out costs, there is an opportunity cost. That opportunity cost usually results in a loss of quality.

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Consider Business Growth by Focusing on Increasing Market Penetration

By Lee Flynn February 4, 2016

Increasing your market penetration is extremely helpful, and once you have a larger fan base, you’ll have more people to promote to for your next products and services. This is why a market penetration strategy can be a great option when you’re starting out a business and attempting to increase your fan base. These methods should help you to reach a wider audience around the world to promote your business.

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Customer Centric Pricing

By Kyle T. Westra November 5, 2015

Without a strong understanding of these customers, as well as the effort to continuously reevaluate this understanding, companies will see their share slip away to better positioned competition. Pricing requires just as much strategy as product; the right product at the wrong price is no longer the right product.

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The Pricing Function: Simple Questions with Complex Answers

By Tim J. Smith, PhD October 6, 2015

Companies that are just beginning to build a pricing team should initially focus on defining the first year’s problems the team must address. Is it a price execution, discounting, setting, or strategy challenge, which most needs to be addressed? In some cases, the performance metric should be something correlated to profits, revenue, and share.

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Pricing Isn’t an Event, it’s a Journey

By Tim J. Smith, PhD July 13, 2015

In the price improvement strategy, firms develop the organizational capabilities to manage prices better. Pricing and discount management processes are developed. People are hired to drive those processes. Tools are acquired to accelerate achievements. Cultures are changed towards a profit and discount cautious mentality.

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Price Structure Improvements Drive UPS Earnings Up

By Tim J. Smith, PhD June 10, 2015

In terms of market segmentation alignment, different customers receive different benefits (perceived or real) from the same or similar product. This drives variation in willingness to pay. One goal in improving a price structure is to improve the match between the willingness to pay and the price extracted. It is a form of price segmentation.

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International Pricing Among Current Currency Fluctuations

By Tim J. Smith, PhD May 11, 2015

Given the current currency fluctuations and country specific economic situations, what problems do they create for firms and how are prices supposed to be managed across boarders today? These are the pertinent questions facing many of today’s executives.

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Managing Value: Getting Smarter

By Anirban Sengupta March 15, 2015

When every opportunity is studied using Economic Value Models and priced totally based on the value delivered (and agreed upon with customer), we are heading towards a situation of easier wins leading to eventual revenue growth and market share increase.

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Chunky or Smooth? Retailer and Distributor Value-Based Pricing in Action

By Tim J. Smith, PhD March 15, 2015

Retailers and distributors can’t do value-based pricing for one simple reason: too many products.

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Pricing and Early Stage Marketing

By Dennis Ng December 22, 2014

After the initial sales growth, the new product suddenly finds itself facing a plateau in sales growth. So the natural question to ask is what are we doing wrong? Did we set a price too high? Should we lower our prices? Fortunately there are strategies for such situations.

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