Archives tagged: market share
Theodore Levitt claimed that the primary reason for the growth of any industry to be threatened, slowed or stopped is not because the market is saturated. Rather, it happens when the industry leaders define their markets by focusing primarily on their products/services and not on their customers’ underlying needs. How does this apply to telecom?
More Economic consumer theory represents how a demander allocates consumption behavior between two goods to maximize utility under constraints such as prices, time, and income. Consumer theory rests on the simple foundation that individuals are utility maximizing entities with the driven purpose to make tradeoffs depending on preferences and constraints. In this article, Curry Hilton examines price behavior for two substitutable goods.
More Hyper-competition made a big splash in the popular business press when it was first released yet few executives have had the patience and tolerance to get through this difficult tome. We provide a summary article to communicate its key insights to executives.
More Ambush Marketing, coined in the 1980s by Jerry Welsh, is a marketing strategy in which a competing brands connects itself with a major sporting event without paying any sponsorship fee. Will it succeed in the upcoming London Olympics?
More Over and over I’ve noticed five common afflictions that affect them, each of which reduces morale and sales performance. Read to avoid their destructive impact.
More How did Monsanto address the expiration of their patent on glyphosate and the entrance of Chinese competitors? What were the results of their actions?
More 10 years ago, the first Wiglaf Journal published. What have we accomplished and where are we going?
More Over the past few years, I discover more and more senior level executives who do not have a full grasp of primary business strategy drivers that drive revenue and profits. I’ve met with Chief Executive Officers (CEO) who just dismissed their Chief Marketing Officer (CMO) and asked “Why did you remove this person and what change in business activities do you seek in your next CMO?” Amazingly most can’t answer this basic question with a well thought out and rational answer. Part of the problem starts here.
More In a marketing blunder that rivals Coca Cola’s (temporary) abandonment of its original formula in favor of the sweeter “New Coke,” Netflix (NFLX), despite its incredible success and customer affection, decided to raise its prices 60 percent. Stock tumbled 19 percent. One million customers instantly abandoned Netflix. Was this incredible greed, stupidity or just plain ignorance?
More As the global economy continues to be stressed and prices for all kinds of raw materials continue to rise, manufacturers are looking for ways to preserve profits. Although manufacturers are substituting materials where they can and locking in long-term contracts to protect themselves from price hikes, they may ultimately face the conundrum of passing along rising costs in the form of price increases to their customers. Will it work? Mixed results.
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