Archives tagged: MBA
When every opportunity is studied using Economic Value Models and priced totally based on the value delivered (and agreed upon with customer), we are heading towards a situation of easier wins leading to eventual revenue growth and market share increase.
More Customer satisfaction has become one of the most discussed leading indicators of business growth and profitability. But is this real? Does it last?
More How are leading companies getting pricing done? What kinds of challenges should the pricing function address? Who should be engaged, and with what sorts of tools and techniques? Find out more in this interview with an industry leader.
More How can counterintuitive pricing and bundling help make ear additional profit? Take a look at some successful tactical moves that accomplish just that.
More With many large online retailers using algorithms to manage pricing, we see items change their prices multiple times over the course of a month, week, or even in one single day! Are these constant price changes good for consumers, or are they ultimately confusing, or harmful? Are they signaling us to buy? Are constant price changes communicating to consumers that these items are less valuable?
More Economic policies advocated by Japan prime-minister Shinzo Abe, since his return to the helm after the 2012 general elections, are referred to as Abenomics. This article aims to provide a first-level understanding of the principles of Abenomics and its effects on the global business environment.
More SaaS, DaaS, IaaS, and other “X-as-a-Service” business models are proven market disruptors in information technology industries. Executives at enterprise IT solution providers are creating, adapting, or adjusting to competitors’ XaaS business models. But successfully implementing an XaaS business model requires a new approach to both pricing and revenue capture for IT services. What is that new approach?
More Probably the most important task of a sales manager is the development of meaningful and accurate sales forecasts. Amazingly, many sales managers simply look at historical numbers and don’t even bother to try to predict the future. Why and how should they?
More A few months ago I reported on a visit to J.C. Penney and commented on my disappointment with the look and feel of the store. What I saw was CEO Ron Johnson’s new strategy. The basis of this strategy is a return to the roots of the company through its “Fair and Square Every Day” philosophy. The problem with this strategy is that it is, in the words of Wharton Professor George S. Day, an “inside-out” strategy instead of an “outside-in” approach.
More The much-anticipated Bombardier CSeries commercial airplane line provides a uniquely positioned offering, boasting 20% fewer CO2 emissions, 20% fuel savings, and 15%…
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