Archives tagged: MBA

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Starbucks Discovers Marketing Myopia

By James T. Berger November 1, 2008

Prospects for Starbucks, the once high-flying coffee giant continue to implode.  The new fourth quarter 2008 earnings statement that came out Nov.…

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Chicken Feed, Nothing To Laugh At: Manage the Customer Value Proposition to Stave Off Hemorrhaging

By Tim J. Smith, PhD November 1, 2008

While Lonnie “Bo” Pilgrim, Pilgrim’s Pride Chairman, has sailed his ship into near abyss, A.G. Lafley, CEO of P&G, is guiding his…

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The Perils of Using the Internet for Surveys

By James T. Berger July 1, 2007

As one who is involved in trademark infringement litigation surveys, I have discovered the Internet as a means of probing the marketplace…

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Sadder But Wiser

By Tim J. Smith, PhD June 1, 2007

We have all learned something the hard way, and those lessons tend to be well learned.  Those of us with little gray…

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2006: The Pricing Year in Review

By Tim J. Smith, PhD January 1, 2007

2006 was a year where Pricing possibly became a bit more transparent. It was a great year to pick up and read…

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Are You in a Hawk, Seagull, or Mouse Market?

By Tim J. Smith, PhD May 1, 2006

Not all business markets are alike, much less are all business problems. But the fact that every business challenge is unique does…

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Underdogs Achieve When Strategy Aligns with Market Needs

By Tim J. Smith, PhD March 1, 2006

It is natural to expect that those who won in prior battles will continue to win in future ones, but underdogs can…

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Profiting with Yield Pricing

By James T. Berger December 5, 2005

Increasing numbers of companies are taking elements of “yield pricing” or “yield management,” a pricing strategy originally developed for perishable service sector…

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Incremental Improvement or Innovative Changes?

By Tim J. Smith, PhD November 5, 2005

Every budget tells a story. They begin with dreams that rise in spite of challenging conditions. Line items are characters with specific…

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Marketing Playbook Review

By James T. Berger August 10, 2005

If there is one book that every marketing department should have it’s John M.. Fox’ new “MARKETING PLAYBOOKTM The Manual for Growing…

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