Archives tagged: pricing

Using Conjoint Analysis to Answer Strategic Questions: Pricing Events

By Nathan L. Phipps March 15, 2024

During our Pricing and Profit Management Winter ’24 Tour, we asked attendees to fill out a marketing survey. I reviewed the initial…

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Photos and Marketing Survey Results From Our Pricing and Profit Management Winter ’24 Tour Luncheons!

By Nathan L. Phipps February 27, 2024

We hit the road earlier this month and visited 4 cities across 2 weeks: Chicago, Minneapolis–St. Paul, Kansas City, and Bentonville. We…

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We Had a Great Time at Our July Pricing and Profit Management Luncheons!

By Nathan L. Phipps August 28, 2023

July was a busy month for our events. We had Pricing and Profit Management Luncheons in 3 locations: Chicagoland on July 11th,…

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Our February Chicagoland Pricing Professionals Network Lunch Event Was a Great Time for All!

By Nathan L. Phipps February 13, 2023

Over 40 attendees joined us on February 8th for our Chicagoland Pricing Professionals Network (CPPN) lunch event at the historic Union League…

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Pricing Teamwork Makes the Dream Work

By Nathan L. Phipps January 14, 2022

Pricing is not a solo activity. Granted, pricing professionals do make individual contributions to their teams and companies. But pricing has too…

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Pricing Graph: Why Today’s Pricing Challenges Seem Insurmountable

Why Today’s Pricing Challenges Seem Insurmountable

By Tim J. Smith, PhD August 17, 2021

Quarterly reporting season is here once again and, while many are doing well, not all companies are shining.  What four things went wrong with pricing? Why do today’s pricing challenges seem insurmountable, and how do we manage such huge swings in supply and demand?

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The rivalry between Amazon and Walmart is about to open a new front: cryptocurrency

Amazon and Walmart Pursue New Front in Retail Rivalry: Cryptocurrency

By Nathan L. Phipps August 17, 2021

The rivalry between Amazon and Walmart is about to open a new front. The Wall Street Journal reported that Walmart is looking for a cryptocurrency expert to work at their headquarters in Bentonville, Arkansas. Last month, Amazon posted a similar position for a digital currency and blockchain product lead.

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Strategic pricing moves August 2021: Virgin Galactic increases the costs of space flights

Strategic Movements August 2021

By Tim J. Smith, PhD August 17, 2021

Strategic pricing movements: Virgin Galactic increases prices for space flights, Sanderson Farms sells for $4.5B, Kimberly Clark and Tyson make pricing moves to offset increasing costs.

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The seven key factors for enabling a price increase to succeed

Seven Keys to Successfully Increasing Prices in 2021

By Tim J. Smith, PhD July 20, 2021

In today’s post-pandemic, rising inflation economy, most companies realize a need for a price change. If you are considering a price increase today, which you likely are, here are the seven key factors for enabling a price increase to succeed.

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Timely Feedback is Essential for Pricing

Timely Feedback is Essential for Pricing

By Nathan L. Phipps June 17, 2021

Feedback on pricing behavior needs to be timely. In most cases, that means that salespeople need to have feedback on their prices at the time of the sale. How else can they discern meaningful information about the transaction and adjust accordingly?

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