Archives tagged: pricing
Online TV Asymmetric Price Increases Google’s YouTubeTV subscriptions are increasing to $65/month from $50/month and FuboTV is raising prices $5/month to near…
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My colleague, Nathan L. Phipps, wrote an excellent overview of price gouging with regards to the COVID-19 pandemic. I tasked myself with…
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As pricing consultants, we spend a fair amount of time thinking about pricing tools. When discussing pricing topics with decision makers, pricing…
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This month, I am celebrating my 1-year anniversary at Wiglaf Pricing. It has been quite the year for me professionally. As a…
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I recently fielded a question from a former client who was looking for advice on how to raise the price of a…
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When executives direct their focus on pricing, they need analytical tools that enable them to quickly get a lay of the land…
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In pricing, what is the goal? Is it to increase profits, revenue, or some other newfound metric? It seems profit optimization is…
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I recently picked up a copy of Darrell Huff’s 1954 classic How to Lie with Statistics. Although Huff’s background was not in…
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A major driver behind undertaking a pricing transformation effort is the acknowledgement that price negotiations both take too long and also lead…
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Classical economics assumes that our rational self-interest will guide our decision making. The first part of that assumption, the “rational” part, was…
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