Archives tagged: pricing
When it comes to defining the role of pricing, it can be complicated. Pricing can mean various things in various industries and…
The business world is littered with examples of costly pricing mistakes that could have been prevented through the application of standard pricing…
I came across the following visualization from a pricing leader on LinkedIn. Its purpose is to show how a product’s gross profit…
Online TV Asymmetric Price Increases Google’s YouTubeTV subscriptions are increasing to $65/month from $50/month and FuboTV is raising prices $5/month to near…
My colleague, Nathan L. Phipps, wrote an excellent overview of price gouging with regards to the COVID-19 pandemic. I tasked myself with…
As pricing consultants, we spend a fair amount of time thinking about pricing tools. When discussing pricing topics with decision makers, pricing…
This month, I am celebrating my 1-year anniversary at Wiglaf Pricing. It has been quite the year for me professionally. As a…
I recently fielded a question from a former client who was looking for advice on how to raise the price of a…
When executives direct their focus on pricing, they need analytical tools that enable them to quickly get a lay of the land…
In pricing, what is the goal? Is it to increase profits, revenue, or some other newfound metric? It seems profit optimization is…