Archives posted in: Top 6
Value First, Cost Second Price is not the competitive equalizer. Value is. Consider how to communicate your value proposition properly. Communicating the…
More Revenue Capturing People like stories. They are believable and engender trust. Open you coat a little and capture their trust. Poorly imitable…
More Succeeding as an Entrepreneur Just get on with it. Hope, Vision, Action, Perseverance, and Luck, are, in that order, the route to…
More Sales Performance, IP, and Volume Chasing Don’t let inertia or apathy allow poor performance to persist. Make decisions and take action. Specific…
More Blocking of Marketing, Investing in your Blog. The blocking and tackling of Marketing remains to Focus on the Customer, Manage Internal and…
More Keep the Baby, Discard the Bathwater, then Shift Dimensions Price Leadership and Followership are not ideas stuck in yesteryear. Tobacco, shipping, and…
More Trust, Online, Trust, Selling, Trust … Trust directs purchase decisions in Risk Management Markets. 40 percent of all online queries are intended…
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