Archives posted in: Top 6

Top 6 – May 2008

By Tim J. Smith, PhD May 1, 2008

Emerging Spring From the Winter of Creative Destruction Understand the value customers seek, and excel. Big Progress is rarely received with overwhelming…


Top 6 – April 2008

By Tim J. Smith, PhD April 1, 2008

Thunder and Calamity, Striking Discharges, April Showers Manage your Reaction to Brand Infringements. It’s about money not emotions. Teasers build that Word…


Top 6 – March 2008

By Tim J. Smith, PhD March 1, 2008

Beyond St’ Patty’s Day Luck is A Ram’s Charge Before considering penetration pricing, find a compelling downstream reason. For new-technology launches such…


Top 6 – February 2008

By Tim J. Smith, PhD February 1, 2008

A Rose is a Rose by Any Other Name. Embrace Your Inner Thorn. Don’t confuse table stakes with key differentiators. While both…


Top 6 – January 2008

By Tim J. Smith, PhD January 1, 2008

A Black Eyed Pea for Each Day of the Year … Protect the brand at almost all costs, but preferably not with…


Top 6 – December 2007

By Tim J. Smith, PhD December 1, 2007

Wintry Hearth Rejuvenates the Importance of Being True The CEO/MD must be the Brand Cheerleader. The Brand creates a common purpose that…


Top 6 – November 2007

By Tim J. Smith, PhD November 1, 2007

The Beauty of Autumn Colors Rises from the Death of Chlorophyll Kill erratic brands. – Global brand builders position the brand in…


Top 6 – October 2007

By Tim J. Smith, PhD October 1, 2007

For good mushrooms, take a walk in the woods Mark Leslie, a former entrepreneur who founded and was CEO of Veritas Software,…


Top 6 – September 2007

By Tim J. Smith, PhD September 1, 2007

Every Southern Swamp Has Its Water Moccasins Fluidity naturally exists in perceptions of value and price. A pricing artist shapes the surface…


Top 6 – August 2007

By Tim J. Smith, PhD August 1, 2007

Communicate, Align, Capture Leegin decision should have a larger effect on prices of consumer products characterized as high-value branded goods, complex product,…