Archives posted in: Top 6
Emerging Spring From the Winter of Creative Destruction Understand the value customers seek, and excel. Big Progress is rarely received with overwhelming…
Thunder and Calamity, Striking Discharges, April Showers Manage your Reaction to Brand Infringements. It’s about money not emotions. Teasers build that Word…
Beyond St’ Patty’s Day Luck is A Ram’s Charge Before considering penetration pricing, find a compelling downstream reason. For new-technology launches such…
A Rose is a Rose by Any Other Name. Embrace Your Inner Thorn. Don’t confuse table stakes with key differentiators. While both…
A Black Eyed Pea for Each Day of the Year … Protect the brand at almost all costs, but preferably not with…
Wintry Hearth Rejuvenates the Importance of Being True The CEO/MD must be the Brand Cheerleader. The Brand creates a common purpose that…
The Beauty of Autumn Colors Rises from the Death of Chlorophyll Kill erratic brands. – Global brand builders position the brand in…
For good mushrooms, take a walk in the woods Mark Leslie, a former entrepreneur who founded and was CEO of Veritas Software,…
Every Southern Swamp Has Its Water Moccasins Fluidity naturally exists in perceptions of value and price. A pricing artist shapes the surface…
Communicate, Align, Capture Leegin decision should have a larger effect on prices of consumer products characterized as high-value branded goods, complex product,…