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Oracle Corp. Pricing Spine-o-meter: 3 of 5 Vertebrae Oracle Corporation, a global database, enterprise software, and IT infrastructure provider, had a strong…
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Over 40 attendees joined us on February 8th for our Chicagoland Pricing Professionals Network (CPPN) lunch event at the historic Union League…
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不曉得多少人還記得數年前電信業吃到飽499，導致排隊塞爆空前的盛況，剛開始是由一家電信業者開啟了吃到飽499的優惠，導致了幾乎所有電信業者的跟進，甚至不惜造成現有客戶抱怨（由於舊客戶是以更高的價格獲取相同的服務），也要參與這場價格戰爭，這究竟是為什麼呢，在什麼情況下會造成價格戰，又為何各家有一定要參戰的必要，今天就來與各位聊聊。
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Penske Automotive Group Pricing Spine-o-meter: 2 of 5 Vertebrae Penske Automotive Group, a multinational firm with major operations in retail automotive and…
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The major story across global markets in recent years has been the increase in inflationary pressure across the board and the various…
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TD Synnex Pricing Spine-o-meter: 1 of 5 Vertebrae TD Synnex, a global distributor of technology products from original equipment manufacturers, as well…
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在這一波物價飛漲的現代，我們可以看到的是各行各業都在上漲，也許漲價已經成為一個消費者能接受的必然，然而，應該漲多少呢，有人會依照成本漲多少錢，價格就調整多少，也就是我們常看到的，吸收原物料漲幅，但是這樣一來，由於總價格上漲，而獲利數字卻不變，利潤的佔比可能就下降了。
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ADM Pricing Spine-ometer: 4 of 5 Vertebrae ADM, a global food processing and commodities trading corporation, had a banner Q3 in 2022…
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最近有客戶向我諮詢了最近原物料上漲，毛利獲利下降，該如何應對，是否該調漲價格？對於餐飲業來講，食物飲品的品質在挑剔的消費者嘴裡，沒有打折的本錢。這時候應該如何進行價格的調整，應該依照成本調整嗎，應該依照競爭者調整嗎，還是用行業經驗加上直覺來調整？
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Darden Pricing Decision Spine: 1 of 5 Vertebrae Darden Restaurants recently reported a revenue increase of 6.1% was overwhelmed by higher cost…
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