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In a recent study by Robert Half Finance & Accounting, only 26 percent of CFOs polled said their companies allow all employees to fulfill CPE requirements during business hours. Another 24 percent say it depends on the employee, and half said they rarely or never let any staff take classes while on the clock.
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Wendy’s achieved another quarter of same store sales growth. Was it their sassy social media campaign that reminds detractors of the existence of refrigerators? Was it their new menu items? Or was it the fast food chain’s competitive pricing? Of the three, I think it was their social media campaign that propelled otherwise strong product and pricing strategy to outperform.
More Growth strategy plan is the key to success. Constant development in the market can make promotional efforts difficult for marketers tasked with finding methods adapted to those rapid changes. Staying on the course involves constantly following current trends and tendencies, which are not always obvious.
More I have seen three or four multinationals, and four to six local suppliers sell the same core product in the same country, at roughly the same price. Because there is so much competition in these markets, customers ask for discounts and drive suppliers to bid against each other to win their business. It is hard to make a stable supplier business in these situations. How can one win? And, what does value-based pricing have to contribute to these markets?
More Another argument against the planned obsolescence argument is that Apple is not so much trying to convert its existing users to the newer models, but that its innovation is superior to the competion and users of other products should switch to the iPhone.
More Customer research will help small businesses to identify the best avenues for investment in terms of marketing, web design, and so forth. This is going to be especially important when the limited budgets of smaller businesses are considered. Customer research can really make or break a new business, so make sure you spend time and budget on yours.
More What better way to attract customers than with a discount? I’ll tell you what is a better way: Redefine your business into something customers actually want to engage as a first resort, not as a cheap resort.
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Because the exchange value approach examines the focal product against its next nearest competitor from the viewpoint of a specific market segment, it creates a focused picture of how an offering is likely to be evaluated by that specific segment. If more segments and competitors are to be considered, more models of the Exchange Value to Customer are needed. This leads to better and more accurate pricing on a segment-by-segment basis.
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“Strategy consultant” is a job title that is can mean everything and nothing. It’s no surprise that people have trouble understanding what skills are necessary for a strategy consultant, let alone what the role even normally entails.
More Prof. Haskett defines the “wheel of retailing” as the concept where retailers enter the market through low-price strategies to build market share. With the high market share, the retailer would shift its strategy from attracting new customers to increasing profit margins through higher pricing. In implementing the higher pricing strategy, the retailer opens spaced for a new lower price retailer to come into the market as the wheel turns.
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