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When the going gets tough, the tough get going. Deep dives into what drives customer choices usually leads to dramatic results ……
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The economic downturn may prove a major opportunity to mid-size companies looking to change advertising agencies.
More Over the past decade the job description of the Chief Marketing Officer has remained relatively unchanged. Yet the world has changed greatly. Retained executive search firms, other c-level leaders such as the CEO, CFO, COO, the Head of HR, traditional strategy consultants and boards of directors largely have not changed that because they have not had detailed training into the transformational nature of search marketing and web analytics.
More If the Great Recession is over, when will demand return? Is it time to start hiring and re-investing in the business? Should an executive cut further given the low level of demand? Or, even worse, is it time to close shop and look for greener pastures? In this article, we look at the changes in demand driven by the recession, and its implications for corporate strategy during the “new normal” recovery.
More If the company didn’t have any problems, you wouldn’t have a job. Winning a war doesn’t require one to annihilate the enemy;…
More In late October, Wal-Mart kicked off the most devastating book price war in a decade by selling its 10 most anticipated hardbacks for $10 a piece when pre-ordered online. Hours later, Amazon picked up the gauntlet and declared a defensive stance with matching prices. Wal-Mart lunged back on the offensive with a price cut to $9. Within a day, Amazon responded with a Prise de Fer by also moving to $9. The war is on. Read how it must end.
More Who owns your personal brand? What is driving the meaning of your brand to clients, partners, and employers? How is your online content being disseminated across the digital divide? For those who have yet to incorporate LinkedIn into their hierarchy of marketing objectives, these may be challenging questions.
More The human endeavor survives through hope. It is possible to breathe new life into tired and nearly extinct brands. Restrain those discounts.…
More The question still comes up: What is LinkedIn? Once that answer is delivered, sometimes to the satisfaction of the inquirer; most often, not, the other question is sure to follow: Why LinkedIn?
More What do International Harvester, Fisher Body, Howard Johnson’s, E.F. Hutton, Mr. Donut, Statler Hotels, McCall’s and Marshall Field’s have in common? They are all magical brands of the past that sit on the junk heap of dead brands. Like products and product categories, brands follow a life cycle and eventually decline into oblivion. However, in some cases death may not be permanent and resurrection may be possible.
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