Archives
The old adage of “you get what you pay for” has long driven both customer behavior and pricing strategy. Some people are…
More Those survivors of the Dot.Com disaster of a few years ago are now really starting to reap the rewards. Earnings from Amazon,…
More (This is the FIRST in a series of articles on Search Engine Optimization [SEO]. Future articles will focus on specific mechanics and…
More Effective sales and marketing messages resonate with customers like tuning forks resonate with guitar strings. Each excites the intended party while leaving…
More Robert Scoble and Shel Israel have written a unique, research driven work of art. Naked Conversations contains excerpts of hundreds of interviews…
More When the integrated marketing communications movement took hold about a decade ago the main benefit appeared to be the opportunity to put…
More Ever since the internet breached the boundaries of military and academic communications, its commercial application has expanded at a pace that appears…
More The scenario has been played out thousands of time between public relations agencies and clients. The agency reports on its results from…
More The conventional wisdom holds that in a competitive marketplace the seller that offers the lowest price will always beat out its competitors.…
More In terms of drama, the LCD market has pressed my adrenaline gland for the past five years. Just last month, it hit…
More