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James T. (Jim) Berger, a professional writer, teacher and marketing consultant, will become Managing Editor of THE WIGLAF JOURNAL, effective February 1.…
More Here are two off-the wall, but right-on-the-money techniques for writing better copy faster and combining captions and pictures for a more powerful…
More How much does Email Spam affect your company? If your company has 150 computer users making an average salary of seventy five…
More Learning from Machiavelli’s Career One might think that Machiavelli had a great career. His seminal masterpiece, The Prince, broke from the strictures…
More What makes customers buy? Obviously, “need” acts as a strong purchasing motivator but “needs” are poor indicators of how purchasing desires are…
More It’s said that the three rules of retailing are Location, Location, Location. For branded consumer goods, the location paradigm is driven to…
More Information intermediaries are communication vehicles that transfer concerns between buyers and sellers. Distinct information intermediaries can be identified for the transference of…
More In consumer markets, prices are transparent. Anyone wanting to know the price of a good or service, competitors and prospective customers alike,…
More Advocates of efficient market theories claim that all relevant information concerning a stock is included in the price. This may be true…
More The US is home to 294 million individuals living in 105 million households and working at 21 million businesses plus a number…
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