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Even if you are not interested in obtaining financing, your first step on the road to entrepreneurship is developing your business plan.…
More There is no question that e-mail, when used properly, can revolutionize your business-to-business sales and marketing effort. No longer must you fight…
More While businesses will willingly invest large sums of money to try to attract new clients or customers, they often let valuable relationships…
More Sowing the seeds of FUD (Fear, Uncertainty, and Doubt) has a long history as a tool for swaying decision making. It would…
More As the World Wide Web continues to become a dominant marketing communications force in the business-to-business marketplace, the power of the search…
More It’s hard to imagine a more perfect marketing machine than was AT&T before the 1984 divestiture. This company virtually owned local telephone…
More Have you ever walked into someone’s office for a meeting and noticed that he checks his watch before he even sits down?…
More Unless you take the time to fix your slice, no matter how much you practice your handicap will never improve. Similarly today’s…
More James T. (Jim) Berger, a professional writer, teacher and marketing consultant, will become Managing Editor of THE WIGLAF JOURNAL, effective February 1.…
More Here are two off-the wall, but right-on-the-money techniques for writing better copy faster and combining captions and pictures for a more powerful…
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